Thursday, June 3, 2010

What to look for in a realtor

Most people are under the assumption that listing their home with an experienced realtor is the way to go.  This is normally a wise decision, however with the market fluctuating and technology progressing, the way a home is marketed is changing.  20 years ago we didnt have the internet to rely on and went to a realtor to access listings.  Companies like "Buy Owner" pop up which charges one fee to list your home on the MLS without the assistance of a Realtor.  Many have had success saving money this way when going to sell their home.

There are many cases however, where people have their home listed on the MLS and it doesn't sell.  In fact no one even comes to look at it after its been on the market for months at a time.  Marketing the sale of your home is more complicated than ever now that every listing is on the internet.  Having a young Realtor who knows how to market your home on the internet can be more effective than using a more experienced Realtor that is not as up to date on technology.

 Before the internet, real estate agents held open houses to get buyers to look at the property for sale.  This was effective then but does not drive in large quantities of people at any given time.  With access to the internet buyers can tour your home with the click of a button allowing your home to be in front of more potential buyers.  It is a fact that if more people see your listing the better chance you have at selling your home faster and at a higher price.

Many people are under the assumption that if they try to sell the home independently they will get more money.  If no one is bidding or even looking at their home then they resort to lowering the price.  If a seller is going to lower the price of their home to attract more buyers then why not just hire a real estate agent and get the home sold faster?  This doesn't require a price reduction and your home will get more traffic from buyers.

All in all, regardless of preconceived assumptions give the young real estate agent a chance to sell your home.  That is your best choice over going with just a basic listing like the "Buy Owner" option or having a real estate agent that has been around for over 20 years list it.  Younger Realtors also do not manage as many listings as someone who has a larger client base.  They will focus their undivided attention towards one goal...selling your house using the latest marketing technology.

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